Monday, Google announced their latest project, named Android. It is an open source project (called the Open Handset Alliance) to help create standardization in cell phone development. Why this is important is that United States cellular technology has lagged behind other countries, since each company essentially created their own platform, with no cross-collaboration (or standards that everyone could bill to use).
Open source is at the apex of the Wikinomics revolution. By opening up the development to anyone and everyone who has something to add (and I'm sure to a few who don't), it is the complete antithesis of that iPhoney thing this summer, which was created and shrouded in complete secrecy.
This is not going to be without some challenges. Some of the leading phone manufacturers (including that i-Thingy) have not joined the alliance. So we'll say what happens in the coming months and years. But, and it should be no surprise, I'm rooting for Google's approach to help create some amazing phones in the coming years.
If you're interested, here's a 2 1/2 minute video explaining Android, and the potential impact to the mobile phone industry & its' players.