At least it is when you hear Syd Mandelbaum of Rock & Wrap it Up speak. I've known Syd for many years, and can't think of too many people on this planet who is helping those who need help more than he and his wife Diane are doing.
Can't embed this video, but please take the time to watch this video about what they do - http://www.vimeo.com/5208961. The password is robusto.
My hat is always off to Syd. We need more like him.